Any website. Any app. Any pricing strategy behind a product. Any SEO strategy. One afternoon. That is not a provocation, it is a description of my working week.
What decoding looks like
A website you admire? AI extracts the complete design system behind it in minutes: colours, typography, spacing, components, documented and ready to use. A product that works? AI takes apart its structure, its funnel and its pricing logic until you understand why it works. A process that lives in one employee's head? A conversation becomes clean documentation. A pile of documents becomes structured data. What used to be weeks of specialist work is now an afternoon, and I use it that way in real projects.Copying is not the point
Here is what gets lost in the excitement: rebuilding something is no longer an achievement. When every surface can be cloned in hours, the surface stops being an advantage. If your edge was that your website looked expensive, you no longer have an edge.The edge lies in transferring
The real craft is taking the mechanics of the most advanced industries and carrying them to places where nobody expects them. The launch page of a tech giant, transferred to a neighbourhood restaurant. The onboarding of a neobank, transferred to a fiduciary. The product page of an e-commerce leader, transferred to a craftsman's business. These patterns are proven, tested millions of times, in plain sight. What is missing is someone who recognises them and translates them into your industry. With AI, that is no longer a question of budget. It is a question of imagination.And what cannot be copied
The honest closing thought: the same shift that makes copying cheap makes the uncopyable more valuable. The trust of your customers. The data only you hold. The relationships that grew over years. The speed at which you learn and ship. That is where I would invest, precisely because everything else is now an afternoon.If you think your industry is the one that cannot be transformed, I would genuinely like to hear the case. Those conversations are where the best projects start.