I treat marketing as an engineering discipline with a human interface: positioning, message, channel, funnel, measurement. Certified on the tooling side (Google, HubSpot), educated by running real campaigns for my own companies — the least forgiving client there is.
Range matters: multilingual campaign copy for mortgage partners in four languages, LinkedIn strategy for a Swiss B2B agency, Instagram launch plans written in Kosovo Albanian for a gym in Gjilan, cold outreach scripts in Swiss German for fiduciary software. Same craft, radically different registers — the register is the work.
My bias is toward campaigns that qualify, not just attract: a lead funnel with honest sliders beats a viral post, a public price beats a 'contact us', and one direct phone conversation teaches more than a quarter of dashboard-watching.
Everything commercial ultimately reduces to the same question I ask in engineering: what does the receiving human actually need to hear, in which language, at which moment? Answer that precisely and the funnel follows.
Let’s
talk.
For projects, partnerships, speaking or teaching: one conversation, no pitch. Thirty minutes, and you will know whether we should work together.